who built this?

Russell Murphy has sat in the chair you're sitting in.

For more than 15 years, Russ has led customer, product and technology transformation in some of Australia's most scrutinised environments, including 12 years in the NSW Government Senior Executive Service.

• Helped build Service NSW, leading leadership transformation for the first 20 pilot sites and later running regional operations across 60 shopfronts 

• Executive Director integrating 1,200 employees and rationalising 30+ legacy platforms to establish the NSW Department of Customer Service

• Migrated 5,000 staff to Genesys Cloud and consolidated 20 knowledge systems

• Directed the response to major NSW Government data breaches, leading to the creation of ID Support NSW

• Oversaw Tell Your Story Once, a disaster-recovery app the Red Cross later reused worldwide

• Oversaw seven Digital NSW products, including the award-winning Hazards Near Me app

• Delivered $18M in technology savings on platforms serving millions of people

Before government, he led transformation for ANZ, ING, Sportscraft and Saba.

Today, Russ works with executives in mining, energy and financial services across Australia and Asia-Pacific to turn AI ambition into governance, decision rights and results. He built this assessment because, in his experience, technology is rarely what stalls transformation. Leadership altitude is.

Watch Russ in action